SMALL BOUTIQUE FASHION WEEK 2014

DETAILS TECH & TASTEMAKERS SUMMIT

We are very honor to be invited to the 2014 Details Tech & Tastemakers Summit. The annual event hosted by Details is known for its influential panelists and informative discussions. This year, panelists share their experience in developing wearable technology and further engage customers via mobile and social media platforms. 

Alan Tisch (Spring), Clement Kwan (Yoox), Jose Neves (Farfetch), Dan Rockwood (MR PORTER)

In terms of boosting the engagement between brand and audience, Clement from Yoox mentioned its partnership with the social platform WE CHAT and Dan revealed MR PORTER's new fashion magazine and film development

Michael Bastian (Michael Bastian), Sridhar (HP), Keith George (Gilt)

HP has partnered with Michael Bastian and Gilt to launch their first series of smart watch. Michael Bastian is in charge of the design process and talks about its inspiration came from 'dashboard'. The new watch is a balance of style statement and integration of latest wearable technology. The companies are eyeballing the stylish and fashion forward gentlemen as the first adopter of the new collection. The collection is scheduled to launch later this year and will be available exclusively at Gilt.com for the first two weeks. 

INSIDE WARBY PARKER

My encounter with Warby Parker happened recently when I was contacted by Brian to promote WP's new lia doubt, Warby Parker has become a new legend as a start ud eyewear fashion. Each pair of gWarby Parker costs about $100, trendy and totally affordable. 

This time, I got a chance to v Warby Parker in New York and took a peak of their office. My dear gents, you are in a treat to look at this blueprint of their development cycle. Speaking of Brian, he is the Director of Digital Marketing (a.k.a. a cool dude). At the day of the interview he wore his typical causal work wear - a short sleeves t-shirt and a pair of summer shorts. In contrast of my dress shirt and a vest on top, I envy his work attire during the summer. 

Brian Magida

When you walk inside the office, a neat and tidy showroom is located on the right hand side and you can see the entire work staff through the glasses. All the collections available for purchase are displayed nicely on the shelf and desk. Customers are welcome to come in and try out different styles. Most of the time I am a contact lens person, but I am amazed to matchmaking a few styles, and damn! i do like it. Instead of looking like a nerd working at the genius bar, for once I am capable of looking smart and cute with glasses on my face  (!!). 

As you can see below, the crystal frame glasses belong to the new WATERWAY Collection. The campaign was shot under water. 

Would you prefer the Waterway sunglasses or glasses?

Brian later on brought me to the back of the office where we stood in front of a giant white wall with a road map to the Beacon Collection's development. Similar to a lot of design development, ideas were pitched, transformed and then modified, Beacon Collection started off with 70s influence but it eventually became a collection where everyone can wear it during the day and night. Due to the long production cycle, I was told Warby Parker has already begun its 2016 collection development. 

Asked how Warby Parker gets into the brick-and-motor war ground, Brian told me that it was just the right decision at the right time for the business. Without any spending in advertising, sales figures are impressive and appoinappointments are fully booked. Expect more stores will be opened.

After all, it's about how to do the business right and eventually... human. Warby Parker banks with its stylish, affordable products with amazing customer service, innovative technologies and social movement, but what differentiates its position from the others is the ability of getting direct feedbacks, studying the market and making transformative decisions without going through complicated layers. 

As a gent with brain, we certainly take notes from the tour. 

STYLE 4 GENTS x WARBY PARKER - NEW BEACON COLLECTION

Remember the time when you walked on the street with no agenda and pleasant surprise happened? In my experience, that includes stumbled upon a celebrity at an empty bar and had an hour long chat... Therefore, when Warby Parker releases a new collection that is inspired by impromptu, I immediately feel related. 

In fact, the new Beacon collection is exactly what we need: looking cool during the day and charming at night. If anything, we are the pleasant surprise to the next person who stumbles upon...

Out of the 4 new lines in the Beacon collection, Garrett and Ingram are designed for our gents to look their best. 

Garrett

Garrett’s flat browline and subtle keyhole bridge are

a fine pair for those with distinct taste

Ingram

With squared-off lenses and a dipped browline, Ingram is

a nice choice for both leisurely pursuits and revelry

Are you a Garrett or an Ingram guy? Tell us and leave your comments below. 

Collection starts at $95, find out more at: www.WarbyParker.com/Beacon
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STYLE 4 GENTS x MEN'S BACKSTAGE | EXCLUSIVE DISCOUNT FOR OUR READERS

# Exclusive Promotions For Our Gents x Men's Backstage

Happy 4th of July weekend! I hope you are happily enjoying bbq, sipping wine or beer, showering with sunshine and music. To make this weekend even better, we have got our gents some exclusive deals to celebrate this awesome weekend. Yes! We team up with Men's Backstage this time to offer you some exclusive discount only for our readers. Now you can get 25% discount on their JACHS NY merchandise. If you have no idea, JACHS is one of the most popular gents must-have brand these days. The New York based company started 30 years ago as a manufacture. It is now producing garments for numerous big names including Massimo Dutti, Zara, M&S, All Saints, Pull & Bear... Their new private label brand JACHS was founded in 2008 and had made its name across the america. If you haven't own one of their collections, here is a good opportunity for you to rack up some quality staple items. 

Head on to www.MensBackstage.com and order your favorite JACHS item (Did we also mention Free Shipping?). Offer ends on July 6th mid-night while supply lasts. Remember to enter our promo code GENTS25 to retrieve the discount. 

BONOBOS x STYLE 4 GENTS - WIN GENTS WEAR FOR FREE

Special - Bonobos Giveaway

BONOBOS recently reached out to us and let us sneak peek their 'The Grind' Giveaway. Starting from today, you are the first one to get access to this exciting event and receive the chance to win a whole week’s worth of clothing to spice up your office style including Bonobos's Foundation Suit, Weekday Warrior Pants and the Grind Dress Shirt all for FREE!

BONOBOS is known for its great fitting and looking clothes along with its top notch customer service. If you have never tried on their clothing, this is definitely a great opportunity for you to experience 'the hottest menswear brand' in America. 

Click the link to access the event page and follow the simple instructions to enter the sweepstakes. 

If you want to be the first to know about Gent's wear. Remember to subscribe our blog and join our gents club via Google+ and Facebook! ====>

YAE TONG'S FW 14 PRESENTATION AT NEW YORK FASHION WEEK

Beyond the Closet

The New York Fashion Week kick started yesterday and Style 4 Gents are invited to the Yae Tong' menswear presentation for the FW 14. Let's take a look on our recap for the latest style trend. 

The event is located at Pier 59 with models lined up on stage for the presentation

Color contrast is still a great way to stand out from the classic style. There will be plenty of color blocks sweater and jackets for the next winter season. Yae Tong definitely finds a great way to showcase the color contrast on this bomber jacket with military details. 

Here is another military jacket with red piping detail, trendy and masculine at the same time

We also love this urban plaid duffle coat with contrast sleeves

One of our favorite looks in the collection, the khaki wool double breasted blazer with a wool hooded sweater pairing with the leather backpack. Urban, chic and absolute stylish

Throughout the collection we also see a lot of wool material pants, notice we are slowly shifting away from the slim tight pants to a more relaxed fit style. The cargo pocket might be another trend that we can keep an eye on. 

Sneakers in black and white colors are sponsored by Reebok

Most of the gents tend to shy away from very bold prints on a suit, but Yae Tong presents a camo print suits that is subtle but at the same time it stands out itself. Doesn't it look really classy with the khaki green cable turtle neck sweater?

We are continue seeing the trend for backpack in this coming year, stylish men (and the celebrities) probably can't get their hands off the upscale version with the leather.  

Smile! That's the wrap!